Greg Bennett's Rambling Thought #15

Greg Bennett's Rambling Thought on Successful Selling #15:  Create Your Own Leads Group

I don't know about you, but I've never had much luck with large, structured "leads groups" or "tips clubs"...maybe it's because I'm more of a specialized, b-to-b service provider and lots of folks in those groups sell services to individuals...or maybe I just stink at "working a large room" (which is true, I DO stink at that)..whatever the reason, I haven't found much success using those things to grow my business.

And I don't think I'm alone, it seems many of the salespeople and managers I work with say the same thing...so what can we do to build a network if we're not joining a structured club?

One answer is to build your own leads group!

I don't think you have to make it anything fancy, or overly structured...and it doesn't have to be that big to be effective.

You start by figuring out which "players" should be on 'the team".  The first people to invite are people calling on the same type of clients that you are, but in a different field.  Then you gather 3, 4 or 5 of these folks, and start holding informal gatherings (for lunch, drinks,etc.)

The rules are simple...we do personal introductions only...we cross promote each other...we sometimes offer spiffs to each other when there is business that comes from an intro.

Simple...easy...casual...and VERY effective.  So why not start your group today?

GB

(Just another of Greg Bennett's "99 Random Thoughts on Successful Selling" )