Have been doing a fair bit of daydreaming and visioning lately, trying to picture what the world of sales will be like for folks 20 or 30 years from now. I mean if you think about how far we've come from selling 20 years ago to today...
- - How has e-mail changed our lives? What was done in days and weeks is accomplished in minutes and hours...
- - How has the internet changed our approach? More than we could ever want to know about a prospect, and them about us, is available 24/7 at our fingertips...
- We have more prospects, but fewer long-term clients (long-term? what is that?)...
- We have more gadgets for being efficient, but we still have less down time...
- And several others too numerous to mention...
...and given the fact that change, when it comes, seems to pick up speed and starts to create innovation at an ever-increasing multiple...I'm not sure I can fully grasp what a seller's life will be like in 2025 ("In the year, 25-25...if man is still alive, if woman can survive, they may find...")
But here are a few predictions I see coming to sales, and to my world...the world of training and consulting:
- The use of video streaming (live and archived) will move into the hands of salespeople, who will use it regularly in sales calls...
- It will be common to play several video presentation elements during a presentation, as easily as we've used power point slides..
- It will be common to play several client testimonials during a call...
- Video will be used extensively for product demo'ing during a call as well..
- Great salespeople..."the closers"...will be able to help other salespeople close via live video feed...as well as managers being able to "appear" in a live call to help answer questions and close deals...
- Can you imagine being in a call and saying..."Well, let me do this...let's pull up my manager and see what he thinks about your concerns...Bob, are you there?"...
- Or...one of your top salespeople being present in the meeting, watching on a two-way system, with his head sitting off to the right on a little V-Pod video machine...or maybe two or three people appearing their...everyone seeing everything, everyone live and participating...
- Training will also be delivered this way, as salespeople will be able to take the latest training courses with them as they go about their sales day...
- This would almost be like taking your favorite trainer with you on a call...client gives an objection, you pull out your vpod, say, "Can I have just a moment?"...you access the module on handling that objection, you quickly watch or listen to it while the client is doing something else, and you swoop back in and close it...
What innovations are out there that have the chance to create "sea changes", as Bill Gates says, like e-mail several years back? Here are a few my rapidly declining mind can imagine:
o We will hold more virtual conferences with access to more information, and more advanced ways to pull several people into meetings where we can see and hear each other seamlessly...
I will be able to pull up video of people I want to see as well as hear, from just about anywhere I can reach them now with my cell...the videos will be delivered like the blue-tooth tech of the phone, but in little drop down eye covers, or built in to sunglasses, or whatever...(I think they already have prototypes of this done)...
Sitting together in sales offices will become unnecessary and a waste of commuting time, space, etc...my manager and the other sellers are going to be "there" with me in a virtual office setting...all of us residing in our home offices, in a video cubicle farm, where my manager can still glance over at me, see what I'm working on, check in, etc...imagine a big screen full of 20 little video shots of others on your staff...as well as from around the nation...
Sometimes when we try to imagine the future we have a tendency to move too far in some areas, and not enough in others. For instance, think back to when we were kids and we thought about "the year 2000!!!", and we imagined things like everyone having a flying car, and living in Jetson-like space houses...and yet we didn't really see the internet.
What do you imagine we'll see?
GB